Custom key chains make a big difference for big anniversaries.
Recently, a New York marketing company representing a large car manufacturer asked The Monterey Company to make a custom made key chain for the anniversary of its construction equipment division.
The marketing company had created the design for its two-sided key chain. On one side, it featured the anniversary slogan and the open road, while the other side featured large construction trucks. It was a 1-inch die-struck key chain with spot color around the edges. It was sturdy and heavily weighted to match the durability of the construction division.
The company’s plan was to give the key chains to its 2,000 employees at the anniversary celebration. Yet, how were they to present them? The Monterey Company offered the marketing executives the choice of a custom-made velvet box or velvet drawstring bags.
“The velvet box seemed like overkill for a key chain,” the marketing representative said later. But we were happy with the quality of the double drawstring velvet bags, and we came up with the idea to overprint the logo on them.
It would take 14 days for The Monterey Company’s factory to create the key chain, but only four days to overprint the logo on the velvet bags. The key chain and the printing of the velvet bags were done simultaneously, which saved the customer a lot of time.
Three days before the deadline, samples were sent to the marketing executive and her customer
“We absolutely loved them,” said the marketing executive.
“We were a little nervous at first because we had a tight deadline and it was the first time we had worked with The Monterey Company. Yet, we were impressed with their service and the quality of our client’s key chain.” She said that she would definitely use The Monterey Company again for future projects.
For all of your key chain, lapel pin or coin packaging needs, call The Monterey Company toll free at 1-800- 259-6496.