From the category archives:

branding

This is a continuation in a series of posts detailing the finer points of branding your company, why its necessary and how the products created by the Monterey Company can serve you in building a thriving business with a recognizable identity. Its been a while since we discussed issues surrounding good branding of a company. When you look back at the posts we have published ...

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This is a continuation in a series of posts detailing the finer points of branding your company, why its necessary and how the products created by the Monterey Company can serve you in building a thriving business with a recognizable identity. Customized lapel pins that are designed to convey the company brand are a detail item that can be useful in promoting both internal company ...

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Over the last year we have talked quite a bit about the different ways to brand a company effective.  We have covered the importance of mission, values, over all company culture and of course logos, design and emblematic consistency.  Reading about these things is always helpful, but its nice to get a little peak into a company actually doing it. The Hershey’s Chocolate Company has ...

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Election season in the United States is coming up quickly as November 2nd, 2010 approaches. Campaigns for all levels of public office are beginning to gain momentum and all candidates are concerned with getting their message out to the public. Campaigning is very dependent on branding and so at the end of the day, it really becomes a matter of marketing your brand, which all ...

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Women’s Equality Day

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On August 26th, 1920 women in the United States won the right to vote. Today this might seem like a foregone conclusion, but women of this country fought long and hard to attain a 19th amendment to the Constitution allowing them suffrage. This movement propelled what is today still called the Women’s Movement, which strives daily to achieve full equality under the Constitution of the ...

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Branding- Using Emblematic Jewelry (lapel pins) For Branding

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This is a continuation in a series of posts detailing the finer points of branding your company, why its necessary and how the products created by The Monterey Company can serve you in building a thriving business with a recognizable identity. Branding ties together the essential personality of a company, through mission statements, collective values, company culture, symbols and design. All these things make up ...

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Branding: The Symbols That Convey A Company Brand

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This is a continuation in a series of posts detailing the finer points of branding your company—why its necessary and how the products created by The Monterey Company can serve you in building a thriving business with a recognizable identity. After a company’s mission and values have been established, along with the motto or tag line that becomes the company’s mantra, what next? The foundation ...

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Branding: A Company’s Values Pave the Way to Success

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This is a continuation in a series of posts detailing the finer points of branding your company, why its necessary and how the products created by The Monterey Company can serve you in building a thriving business with a recognizable identity. A few weeks back in The Importance of Mission part 2 post, we discussed the mission and motto by which The Monterey Company guides ...

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