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branding

This is a continuation in a series of posts detailing the finer points of branding your company, why its necessary and how the products created by the Monterey Company can serve you in building a thriving business with a recognizable identity. Its been a while since we discussed issues surrounding good branding of a company. When you look back at the posts we have published ...

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This is a continuation in a series of posts detailing the finer points of branding your company, why its necessary and how the products created by the Monterey Company can serve you in building a thriving business with a recognizable identity. Customized lapel pins that are designed to convey the company brand are a detail item that can be useful in promoting both internal company ...

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Over the last year we have talked quite a bit about the different ways to brand a company effective.  We have covered the importance of mission, values, over all company culture and of course logos, design and emblematic consistency.  Reading about these things is always helpful, but its nice to get a little peak into a company actually doing it. The Hershey’s Chocolate Company has ...

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This is a continuation in a series of posts detailing the finer points of branding your company—why its necessary and how the products created by The Monterey Company can serve you in building a thriving business with a recognizable identity. After a company’s mission and values have been established, along with the motto or tag line that becomes the company’s mantra, what next? The foundation ...

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Branding: A Company’s Values Pave the Way to Success

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This is a continuation in a series of posts detailing the finer points of branding your company, why its necessary and how the products created by The Monterey Company can serve you in building a thriving business with a recognizable identity. A few weeks back in The Importance of Mission part 2 post, we discussed the mission and motto by which The Monterey Company guides ...

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Trend Watch: Lanyards to Keep Your Pen Close

Branding and great business practices is something that we love here at The Monterey Company. When done well and consciously, it speaks to the success and integrity of a company, which is something we not only strive for in everything we do, but something we admire and learn from in other businesses as well. A trend that has been catching our eye of late is ...

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Branding: The Values That Build A Company

Over the next few months, Monterey Company will be featuring a series of articles on the finer points of branding your company, why its necessary and how the products created by the Monterey company can serve you in building a thriving business with a recognizable identity.  We will also be taking you on a bit of an inside journey into Monterey’s own brand and what ...

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Thanksgiving Gratitude Gifts for Customer Packages

One of the things that small boutique enterprises tend to do well is making sure to include a small gift or ‘swag’ in their shipping packages. Part of the ‘small is personal’ branding, the idea behind giving out these gifts is that it promotes a sense of intimacy and family. Its always a great gesture, and conveys gratitude to the customers that support their business. ...

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Branding: The Importance of Mission

Over the next few months, Monterey Company will be featuring a series of articles on the finer points of branding your company, why its necessary and how the products created by the Monterey company can serve you in building a thriving business with a recognizable identity. We will also be taking you on a bit of an inside journey into Monterey’s own brand and what ...

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