This is a continuation of a series of posts detailing the finer points of branding your company, why it’s necessary and how the products created by the Monterey Company can serve you in building a thriving business with a recognizable identity.

Whether it comes as a surprise or not, custom lapel pins can rep your business in more ways than “just for show”.

It has been a while since we discussed issues surrounding good branding of a company. When you look back at the posts we have published here, you will note that the predominant theme has been internal to a company; missions statements, logos, tagline, company values and culture, visuals related to lapel pins employees wear, and gifts the company gives out, etc.

In many ways what we have discussed so far, centers around the physical appearance and feel of a company. The culture, values, and overall mission statement of the company needs to be conveyed through marketing and, of course, that entails the broad and efficient use of Social Media Networking. The two most important networks to use would be Twitter and Facebook.

Both Twitter and Facebook are a way to keep your company’s presence fresh in the minds of your clients while also cultivating new following each and every day. The key to both is to give a consistent voice to your mission and company brand while remaining accessible enough to connect with others in the exchange.

A very clear plan needs to be in place for what it is you want your social media marketing to achieve. Return on investment is critical here, and where the numbers are important, having a very clear idea of what your brand personality is, will help in formulating the types of Twitter and Facebook updates you will put out into the world.

Hiring a social media consultant can help with this. Not only can they give you a framework from which to work with, but also measurable tools, and actually do the status updates and account management for you. Conveying the brand and company ‘voice’ is critical no matter who it is that will be doing the status updates.

In the next post for this series, we’ll discuss what can be done with social media network accounts to further the brand of the company.