October is National Breast Cancer Awareness Month

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Do you support breast cancer awareness? Custom pins make it easier than ever to spread the word.

“Breast Cancer Awareness Month (BCAM) (also referred to in America as National Breast Cancer Awareness Month (NBCAM)) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. The campaign also offers information and support to those affected by breast cancer. As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection.”

Started in 1985 by the AstraZeneca company which produces breast cancer treatment drugs, the yearly, month-long campaign was created to promote mammography as the most effective way to combat breast cancer through early detection. The movement was further fed and strengthened in 1993 when Estee Lauder founded the Breast Cancer Research Foundation and established the Pink Ribbon as its symbol.

According to NBCAM, “breast cancer is the most common cancer in women in the United States, aside from skin cancer. According to the American Cancer Society (ACS), an estimated 192,370 new cases of invasive breast cancer are expected to be diagnosed among women in the United States this year. An estimated 40,170 women are expected to die from the disease in 2009 alone. Today, there are about 2.5 million breast cancer survivors living in the United States.”

This disease is prolific and devastating, but the hope is increasing with each passing year. Since then the pink ribbon lapel pin has proliferated charity events, conferences, and marathon races designed to promote awareness, increase dialogue and raise funds for the continued research. During Breast Cancer Awareness Month each October, people raise money by organizing activities such as theme parties or a “pink day” (when employees wear pink clothing or accessories) at work.

Lapel pins of pink ribbons can be designed to include the name of a survivor of breast cancer, or in memorium of someone who lost their battle. Each pin is worn throughout the month of October increasing the knowledge that this is a disease that must be conquered. It is encouraged that special interest groups, social groups, and workplaces gather together to create their own pink pin in order to support this important cause.

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