How to Make Custom Pins: Your Guide to Making Enamel Lapel Pins

The Monterey Company is proud to offer a wide selection of custom metal pins to meet your exact specifications. Take a look at our custom lapel pin gallery below where you’ll find all our most in-demand pin styles and pin designs.

How to sell custom enamel pins online:


There is a new trend of people who are making their own custom enamel pins. And it has never been easier to market those pins on platforms like Instagram. It is as easy as creating your pin design and adding it to Instagram with a few hashtags.

For those of you that do not know what hashtag is, it is a word or phrase preceded by a hash or pound sign (#). This tag identifies a specific topic. The question is, what hashtags should you use to sell your pins? Here are are a few popular lapel pins hashtags:#lapelpins #pingame #enamelpins #pins #enamelpin #lapelpin #pincommunity 

Making enamel lapel pins starts with a design idea. From there, you decide on the style of pin that works best for your design. Soft enamel pins and hard enamel pins can be made in as few as 10 to 14 days.

What Are The 10 Things To Know When Getting A Custom Pin Made?

  • Who Will Design My Enamel Pin? Most lapel pin makers will create a proof for you to review before it goes to production. This shows you how your design will look as a finished pin. You’ll also get free revisions so you can make sure your pin is perfect. Most proofs will have metal borders in the art design. Design proofs will also show you the best custom shape to match your logo. Finally, an included color key will help you with your colors and metal finish. 

  • What Style Do I Choose? Sometimes, the best lapel pin style is dictated by your budget. For example, a soft enamel pin will be less expensive than a hard enamel pin or even a cloisonné pin. A second thing to think about is the base metal used to create your lapel pin. Most pin makers will not give you an option on the base metal used. And for the most part, you can’t really tell because the base metal is not always visible. A bronze or copper pin will cost 30% more, but it allows for great detail if your design includes 3D. An iron pin is a great option if you are using a magnet back, as iron lapel pins are attracted to magnets. Our staff will walk you through the best options when we begin your project.


  • What Finish Or Plating Do I Choose? This is a personal choice and most of our custom pins are made with either a shiny gold or shiny silver plating. If your design includes 3D, we recommend using an antique finish. We also offer matte finishes and epoxy coatings. The antique plating used on these horses start with antique silver, antique copper, antique bronze and antique gold.
  • What Size Should My Pin Be? Round designs, usually range from 7/8″ to 1 1/4” and a 1” pin seems to be just the right size for a round shaped pin. Square and rectangular pins can range from 7/8″ to 1.5″ depending on their height. Custom shaped pins with cut-outs can be made in any size. Most enamel pins come with one post but we can also add a post if your design is wider than it is tall.
  • What Type Of Enamel Color Should I Choose? Soft enamel, hard enamel, and cloisonné colors are some of the best options to choose from when it comes to making a custom color pin. We can also print your design instead of using an enamel color. Your design will sometimes dictate the best enamel or print option. Our expert team will help you know the difference. We can even send you samples to help you make the best choice for you. 


  • What About Custom Shapes? Yes, we can create a custom shape based on your design. We can even add cut-outs to your design. Most pins look good with a custom shape, but we can also do a variety of stock shapes.  2D vs 3D: The Monterey Company specializes in three-dimensional design work. Most designs can be made into 3D, and these pins normally look better when we plate your pin with an antique finish.

  • What About Attachments Or Packaging? Your custom pins will normally be made with a standard clutch. But we are happy to make your pin with a magnet back, deluxe clutch, safety pin back, or two posts. Our standard packaging includes a polybag, but we can package your pins in velveteen box or a plastic box as well.

  • How Much Do Lapel Pins Cost? The style of lapel pin you choose will have a big impact on the cost. The other factor that dictates the price of a lapel pin is the quantity you order. The more pins you order the cheaper they are… Printed pins and soft enamel pins are our least expensive pin styles we offer.
  • How Long Does It Take To Get Lapel Pins Made? Most pins can be made within 10 working days but once you factor in back and forth with our art department and shipping time, your pins could take as long as 3 weeks. We do not guaranty delivery times but we do expedite orders when we need to to make our customers deadlines. We have a few pin styles that can be delivered in less than 5 days if you have super rush order.
  • Why Choose The Monterey Company? We treat each of our customers as they are the only customer we have. You will speak to only one of our team members from your first contact with us all the way to your final art approval. Most of our staff have been with us for years and know what looks the best when creating your design. Our pins are made with the best quality plating and we make every effort to comply with the CPSC new lead laws and the Consumer Product Safety Improvement Act.

Send us your pin design and we will get your free art proof going!

Soft Enamel Pins vs Hard Enamel Pins – Which Is The Better?

custom-pin-styles-guideSoft Enamel Pins

Soft enamel pins are one of our most in-demand styles. They have lots of great uses, and they are stunning to look at. They come with a high-perceived value, but they are quite affordable. We make our enamel pins with a fine metal detailing the process and give you hundreds of colors to choose from. This means you’ll get the exact pin you’re looking for. With so many looks, textures, and finishes, our soft enamel pins are some of the most versatile and cost-effective pins we have. Soft enamel pins have texture to them.

Hard Enamel Pins

Hard enamel pins are a great alternative to our cloisonné pins. We make our hard enamel pins with a process called PMS matching. This new method of pin-making gives you all the colors and brilliance of a Cloisonné pin, but they can be used in more ways. Our hard enamel pins are the most durable of our finished pins. They’re also the most in-demand choice for custom lapel pins due to their eye-catching beauty and bright colors. Note that the metal and enamel colors are on the same level. 

cloisonne pins

Cloisonné Pins

These pins look most like fine jewelry. They are made from a timeless 13th-century process, and their durability is unmatched by other pin styles. Although they are a bit limited in their color choice, Cloisonné pins are the collector’s choice due to their long-lasting beauty.

Shiny Metal Pins:


If you want a lapel pin that looks like a piece of fine jewelry, take a look at our shiny metal designs. We plate these brilliant pins in your choice of gold, silver, or copper. We can even add gemstones for a more elegant touch. We then polish them by hand to give them a brilliant shine that your audience will love. 

We have recognition pins to help you give thanks to an employee in your organization. We also have company pins that promote your business, build your brand, improve team morale, and so much more. 

Recognition Pins:gemstone-pinsgold-plated-enamel-pin

Is there a group in your business who’s special service you’d like to acknowledge? If so, please take a look at our stunning volunteer pins and awareness pins. We have a number of ways to customize your pin, including the addition of gemstones. From rubies to diamonds, we have a wide selection of stone colors to meet your needs.  

Printed Lapel Pins Come In Two Styles!

If you happen to have a logo that is a bit complex, we recommend using our printed pins. And if you’re not sure what kind of printed pin is best for your design, we can help. Our custom printed lapel pins come in three kinds: screen printed, offset printed, and hard enamel with printing. These pins let us recreate your logo or design right on the pin. In fact, they don’t need liquid enamel color fills or fine metal lines to separate the colors. Without a doubt, this is our fastest pin design process. Furthermore, we can rush these pins to meet almost any deadline. 

Are you searching for the perfect custom pin?

Looking for the perfect custom pin for your team? What about service pins or a custom-made pin for your club? At Monterey, we offer a wide range of unique lapel pins for any club, business, or special occasion you might have. Are we the only company to choose from? The answer is no. In fact, we encourage our customers to shop around so they can be sure they’ve selected the best company. How would you find a pin maker? Searching for lapel pins on a search engine can be done in the traditional way, or you could or could try a search on your phone like this:

Common Search Terms Made On A Cell Phone:

“Companies that make lapel pins”

Have you tried using Alexa or Google? Searching for a pin company on your phone can be done in so many different ways! Or now that you found us, you could start by requesting a quote today. We will reach out to you on the same day or at the latest the very next business day.

“Find me the best custom lapel pins”

Have you tried using Alexa or Google? Searching for a pin company on your phone can be done so many different ways! Or now that you found us, you could start by requesting a quote and we will reach out to you on the same day or at the latest the next business day.

All our lapel pin designs are handcrafted by experts for a pin that you’ll cherish for life. Just send us your design. Or you can have one of our professional artists create one for you. Then with precision, the fine details of your design will be replicated on your custom pin. Our pins are made with a bronze or iron base. They can be finished with a wide choice of metals, enamels, or platings to meet your needs. Our tough standards mean you’ll get a stunning, high-quality pin to last a lifetime.

When you talk to one of our customer service specialists, we’ll consider several things to help create the ideal custom-made lapel pin for you. These include your event, your group, how you plan to use your pin, and any existing logos or designs that you’d like us to use. From there we’ll be able to suggest the perfect style of custom lapel pin for you. Give one of our friendly staff members a call now to request a free quote today!

printed pinsSpot Printed Pins:

This style of custom-made pin is printed with a fewer amount of colors compared to offset printed pins. This style can also be made with extra thickness for a higher perceived value. We make individual screens for each color that is printed. Why add color without the metal border? We have found that some companies have strict brand guidelines. For instance, matching their logo colors and having metal separating colors around their logo may not work for their design. Adding solo colors to a design can be done after the normal production of a pin. The pin on the left, for example, has metal around the little red circles. But the text was printed on the pin so it would stay true to the company’s branding guidelines. 

Full Color Pins

Offset Printed Pins:

The gear pin shown here is a full-color lapel pin design. With printed pins, there are no metal lines to separate the colors. This design is printed just like a full-color magazine would be printed. Offset printed pins offer the most choice when it comes to reproducing complex logos. Another benefit to offset printed pins is they are the only pin style that can be made in days! 

This style is usually printed on stainless steel metal or aluminum. Adding extra metal thickness can give this style a higher perceived value. We can also add a metal border to this style and or you could have your design bleed over the edge.

 FedEx Air Shipping – Free Art Proofs – Low Minimums – 7  Colors Included – Free Quotes – Fast Production